Press releases

Ecofys and The Generation Foundation announce strategic partnership on carbon pricing

Published: 01/03/2016

London, U.K., 1 March 2016 – Ecofys and The Generation Foundation will partner to investigate how carbon pricing can facilitate sustainable global economic growth. The research will extend over three years and tackle carbon pricing from a new angle, exploring the role of carbon pricing along value chains up to the end consumers. The project will deliver quantified insights into the role carbon pricing can play in achieving the goal of a 1.5°C future.

World leaders and businesses are increasingly embracing carbon pricing as a key instrument in the transition towards a low carbon economy. However, despite the uptake in carbon pricing, harmonization of policies across different regions remains tenuous. Furthermore, carbon prices are often too low to incentivize the investment necessary to decarbonize emissions-intensive value chains. At the end-consumer level, the impact of carbon pricing is often insufficient to drive changes towards more low carbon consumption.

Combining in-depth expertise with a high-level stakeholder network, Ecofys and The Generation Foundation will partner to investigate how carbon pricing might be better integrated at an economic policy level, thus enabling its full mitigation potential.

Kornelis Blok, Director of Science of Ecofys and Professor at TU Delft, commented: “The proposed research aims to deliver actionable results and solutions for these challenges. With our innovative approach, we will take a comprehensive look at the issues, encompassing the policy, industry, investor and civil society perspective.”

David Blood, Senior Partner of Generation Investment Management, stated: “Carbon remains a largely unpriced externality in today’s financial markets. Although it is impossible to know the exact timing of the prospective tipping point when financial markets will fully internalise carbon risk, it is critical for investors to prepare for its inevitable impact.”

The Generation Foundation is the advocacy initiative of Generation Investment Management, which was co-founded by Al Gore and David Blood in 2004, and works on the decoupling of prosperity from resource-intensive growth. Ecofys, an international consultancy, is one of the pioneers in carbon pricing, and has worked on the topic for nearly two decades.

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For general media queries, please contact:
Marielle Vosbeek at, +31 (0)30 662-3402

For further information on the project, please contact:
Shalini Rao at, +44 (0) 207 534 4478


Ecofys – Experts in Energy
Established in 1984 with the mission of achieving “sustainable energy for everyone”, Ecofys has become the leading expert in renewable energy, energy & carbon efficiency, energy systems & markets as well as energy & climate policy. The unique synergy between those areas of expertise is the key to its success. Ecofys creates smart, effective, practical and sustainable solutions for and with public and corporate clients all over the world. With offices in Belgium, the Netherlands, Germany, and the United Kingdom, Ecofys employs over 200 experts dedicated to solving energy and climate challenges. 
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The Generation Foundation
The Generation Foundation (‘The Foundation’) is the advocacy initiative of Generation Investment Management (‘Generation’), a boutique investment manager founded in 2004. The Foundation was established alongside Generation in order to strengthen the case for a sustainable form of capitalism aligned with a low-carbon, prosperous, equitable, health and safe society. Our strategy in pursuit of this vision is to mobilise asset owners, asset managers, companies and other key participants in the global economy around the business case for Sustainable Capitalism, and to allocate resources accordingly.
( — Follow us on Twitter: @GenerationFndt